With 20 years of experience — as a freelance digital art director, lead AD in agencies, and later co-founder and Creative Director of the digital production studio Angström — I’ve built a rich and versatile creative journey. Driven by passion and deep involvement, I’ve honed my expertise across every step of a project: from understanding the brief to delivering the final product. Advertising campaigns, interactive experiences, digital platforms, and content creation (films, 3D motion, photography)… I've tackled a wide range of formats and challenges, working with agencies and directly with clients — from startups to major international brands.

This journey has led me to collaborate on projects across a diverse range of industries, including luxury, music, sports, NGOs, and tech — always with the same drive for quality and meaningful impact.